Business Intelligence & Analytics Expert

Professional Portfolio

Transforming Complex Data into Strategic Insights

Fathallah Elmasri

Power BI Solutions Expert | Data Intelligence Specialist | Strategic Dashboard Advisor

📧 fathallah.elmasri@gmail.com

📱 (+966) 593834672 | (+49) 15510197596

🔗 LinkedIn | GitHub | Tableau

Prepared for: Saudi Ministry of Industry

August 2025

8+
Years Experience
25+
Certifications

Professional Highlights

  • Current Data Model Manager at AVIV Group - Europe's largest real estate platform
  • Extensive experience delivering enterprise dashboards for strategic decisions
  • Achieved 30% improvement in decision-making efficiency through analytics
  • Completed 25+ professional certifications in Analytics, AI/ML, and Cloud Technologies
  • Multilingual professional: Arabic (Native), English (Fluent), German (B1)
  • Research focus on AI-powered urban infrastructure optimization

Executive Summary

Accomplished Business Intelligence Expert with 8+ years of experience delivering enterprise-grade analytics solutions and executive dashboards. Currently serving as Data Model Manager at AVIV Group, where I lead analytics initiatives that transform complex datasets into strategic insights driving business decisions across European markets.

Key Analytics Achievements

  • Enterprise Dashboard Development for executive and operational teams
  • 30% Improvement in decision-making efficiency through real-time analytics
  • 20% Productivity Increase via automated reporting and self-service analytics
  • Data Quality Excellence through implementing data contracts and governance
  • Cross-functional Analytics Teams leadership and mentorship
  • AI/ML Integration enhancing traditional BI workflows

Core Value Proposition

  • Expert in translating business requirements into powerful visual analytics
  • Specialized in Power BI ecosystem with advanced DAX and data modeling
  • Strong focus on self-service analytics and user adoption
  • Proven track record of delivering insights that drive measurable ROI
  • Experience with government and enterprise-scale reporting requirements
  • Continuous learner with extensive certifications in modern analytics technologies

Professional Certifications

Deep Learning Specialization DeepLearning.AI (5 courses)
Natural Language Processing DeepLearning.AI (4 courses)
Executive Data Science Johns Hopkins University (5 courses)
Generative Adversarial Networks DeepLearning.AI (3 courses)
TensorFlow Developer Professional Certificate (4 courses)
AWS Fundamentals Amazon Web Services (4 courses)

Core Competencies

Technical Excellence

Dashboard & Visualization

  • Power BI advanced dashboards
  • Executive KPI scorecards
  • Real-time operational reporting
  • Mobile-optimized analytics
  • Tableau interactive visualizations

Analytics Engineering

  • Complex DAX measures
  • Data contracts & quality
  • Self-service analytics
  • Automated reporting pipelines
  • Performance optimization

Advanced Analytics

  • Statistical analysis
  • Trend identification
  • Anomaly detection
  • Forecasting models
  • Segmentation analysis

Data Platforms

  • Snowflake cloud analytics
  • DataHub metadata
  • Zoho Analytics suite
  • GA4 implementation
  • SQL optimization

Industry & Leadership

Sectors Served

  • Real Estate & Property Management
  • Manufacturing & Industrial
  • Energy & Sustainability
  • Financial Services
  • Government & Public Sector

Leadership Excellence

  • Strategy development
  • Governance frameworks
  • User adoption programs
  • Center of Excellence
  • Stakeholder management

Enterprise Projects

Enterprise Analytics & Data Contracts Platform

AVIV Group, Berlin

Data Model Manager | Sept 2023 - Present

Technology Stack: Power BI, Snowflake, DataHub, Python, DAX, Data Contracts

Challenge & Solution

Leading analytics transformation for Europe's largest real estate platforms, implementing data contracts to ensure reliable insights across executive and operational dashboards serving multiple markets.

  • Delivered comprehensive Power BI dashboards for strategic decision-making
  • Implemented data contracts ensuring high data quality for critical KPIs
  • Created self-service analytics reducing report requests significantly
  • Built analytics for market trends and portfolio optimization
  • Established analytics governance framework across multiple markets
Executive Dashboards Data Quality Excellence Multi-Market Scale

Sales Analytics Transformation

SHIJI Group, Berlin

Senior BI Analyst | Sept 2022 - April 2023

Technology Stack: Power BI, Tableau, Advanced DAX, Python

Impact & Results

Revolutionized sales analytics providing real-time visibility into global operations, enabling data-driven decisions that improved sales efficiency by 30%.

  • Built executive dashboard suite for pipeline tracking
  • Developed models for sales forecasting with high accuracy
  • Created automated reporting saving significant time weekly
  • Implemented drill-through analytics from region to deal level
30% Better Visibility Automated Reporting Global Impact

Additional Projects

Financial Analytics Platform

Enpal, Berlin

Business Intelligence Analyst | June - Sept 2023

Technology Stack: Power BI, Zoho Analytics, Python, Advanced DAX

Pioneered analytics infrastructure for solar energy fintech, creating dashboards that enabled real-time financial monitoring and customer behavior analysis.

  • Developed comprehensive financial analytics dashboards
  • Built mobile-first executive scorecards
  • Implemented anomaly detection for financial metrics
  • Created customer segmentation analytics
Real-time Analytics Mobile Dashboards Financial Insights

Operational Excellence Analytics

Sitel Group, Berlin

Team Manager / Data Analyst | Sept 2019 - Sept 2022

Technology Stack: Power BI, SQL Server, Excel, Python

Led analytics team delivering operational dashboards while managing cross-functional teams of 12-18 members, achieving 20% productivity improvements.

  • Delivered comprehensive operational dashboards
  • 20% productivity gain through analytics insights
  • Real-time KPI monitoring systems
  • Team performance analytics and scorecards
20% Productivity Gain Team Leadership KPI Excellence

Research & Innovation

AI-Powered Urban Infrastructure Analytics

Technische Universität Berlin

Master's Thesis Research | 2024 - 2025

Technology Stack: Power BI, Python, TensorFlow, GIS Analytics, Machine Learning

Research Focus

Developing advanced analytics framework for optimal EV charging infrastructure placement using machine learning algorithms and interactive dashboards for urban planners.

Key Innovations

  • Created Power BI dashboards with embedded ML predictions for demand forecasting
  • Developed optimization algorithms reducing infrastructure costs by 35%
  • Built real-time analytics for traffic pattern analysis and grid capacity monitoring
  • Designed what-if scenario analysis tools for urban planning decisions
  • Integrated geospatial analytics with business intelligence metrics
  • Collaboration with Berlin city planning department for real-world implementation

Research Impact

  • 35% reduction in infrastructure deployment costs through optimized placement
  • Improved accessibility to charging stations by 40% in underserved areas
  • Framework adopted for pilot project in Berlin metropolitan area
  • Publication pending in international urban planning conference
ML-Driven Optimization 35% Cost Reduction Urban Analytics Sustainability

Professional Timeline

2023 - Present

Data Model Manager

AVIV Group, Berlin

Leading analytics strategy and dashboard development for Europe's largest real estate platforms. Managing data contracts ensuring reliable insights across comprehensive dashboard solutions.

2023

Business Intelligence Analyst

Enpal, Berlin

Delivered advanced financial analytics and dashboards for solar energy fintech venture.

2022 - 2023

Senior BI Analyst

SHIJI Group, Berlin

Transformed sales operations through comprehensive analytics achieving 30% improvement in visibility.

2019 - 2022

Team Manager / Data Analyst

Sitel Group, Berlin

Led analytics team delivering operational dashboards while achieving 20% productivity improvements.

2019

Quality Analyst

Sitel Group, Berlin

Analyzed performance metrics maintaining quality scores above 85%.

2016 - 2017

GIS Analyst

UIZ GmbH, Berlin

Developed geospatial analytics solutions serving government and private organizations.

Education & Professional Development

Academic Qualifications

Master of Science - Geodesy and Geoinformation Science

Technische Universität Berlin, Germany | Expected 2025

Thesis: AI-Powered Analytics for Urban EV Charging Infrastructure Optimization

Focus Areas: Spatial data analysis, Machine learning applications, Advanced visualization techniques, Urban analytics

Bachelor of Science - Civil Engineering

Mansoura University, Egypt | 2012

Foundation: Mathematical modeling, Statistical analysis, Project management

Relevant Coursework: Data structures, Numerical methods, Systems analysis, Operations research

Professional Certifications

Analytics & Data Science (25+ Courses)

  • Deep Learning: Neural networks, CNNs, RNNs
  • NLP: Text analytics, sentiment analysis
  • Executive Data Science: Team leadership
  • Cloud Analytics: AWS fundamentals
  • TensorFlow: ML implementation
  • GANs: Advanced visualization
  • Data Analysis: Johns Hopkins
  • Business Analytics: Applied skills

Languages

  • Arabic: Native proficiency
  • English: Full professional proficiency
  • German: Professional working (B1)
  • International project experience
  • Cross-cultural communication
  • Multilingual documentation

Technical Proficiency

BI & Analytics Tools

  • Power BI: ⭐⭐⭐⭐⭐ Expert
  • DAX: ⭐⭐⭐⭐⭐ Expert
  • Tableau: ⭐⭐⭐⭐ Advanced
  • Zoho Analytics: ⭐⭐⭐⭐ Advanced
  • Excel: ⭐⭐⭐⭐⭐ Expert

Data Technologies

  • SQL: ⭐⭐⭐⭐⭐ Expert
  • Python: ⭐⭐⭐⭐ Advanced
  • Snowflake: ⭐⭐⭐⭐ Advanced
  • Cloud Platforms: ⭐⭐⭐⭐ Advanced
  • Data Contracts: ⭐⭐⭐⭐⭐ Expert

Key Technical Strengths

  • Enterprise-scale dashboard architecture and optimization
  • Advanced DAX formula development for complex business logic
  • Self-service analytics frameworks and governance
  • Cross-platform integration (Power BI, Tableau, Custom Solutions)
  • Performance tuning for large-scale data models

Vision for Saudi Ministry of Industry

Empowering Industrial Transformation Through Analytics

I am excited to contribute to the Ministry of Industry's digital transformation by establishing world-class analytics capabilities that will drive data-driven decision-making across Saudi Arabia's industrial sectors. My combination of enterprise analytics expertise, research focus, and understanding of government requirements positions me ideally to support the Ministry's strategic objectives.

Analytics Value for the Ministry

  • Industrial KPI Framework: Comprehensive analytics covering all sectors
  • Real-time Monitoring: Live dashboards tracking ministry initiatives
  • Trend Analysis: Identifying patterns and growth opportunities
  • Self-Service Analytics: Empowering departments with intuitive tools
  • Data Quality Excellence: Implementing contracts for reliable reporting

Vision 2030 Analytics Alignment

  • Manufacturing analytics
  • Energy performance monitoring
  • Mining optimization
  • Logistics analytics
  • Investment tracking
  • Sustainability metrics
  • Export/import analysis
  • Diversification monitoring